LEXUS
The luxury vehicle maker would be revealing its new LS+ Concept car to North America at the Canadian Auto Show. They needed the looks of their team to exude a style and sleekness to match this debut.
The luxury vehicle maker would be revealing its new LS+ Concept car to North America at the Canadian Auto Show. They needed the looks of their team to exude a style and sleekness to match this debut.
We designed five unique looks for the Lexus team, emphasizing luxury and utility with an edge. Each role was distinct and needed garments to suit its demands.
The sophisticated uniforms were designed to match the concept car, with a cool colour palette of silver-grey, accentuated with top-stitch detailing and asymmetrical tailoring. We used a combination of luxury Italian fabrics and performance textiles cut in a modern fit.